Radiant Orchid Takes It Away For 2014

NEW YORK (AP) — Orchid is growing on us: A version of the purple hue is Pantone Inc.’s color of the year for 2014.

It follows this year’s pick of emerald green.Officially known as Radiant Orchid, the tropical shade is a color-wheel contrast to green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it’s not the red that would have been a more obvious choice. “It’s a little different, it’s a little off the beaten path, and it’s not a primary color,” she explains. “It’s an invitation to innovation. The purple family offers (an) opportunity to do creative things.”

And, she said, that’s what pop culture wants right now. “People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven’t tried before.”

Its time to try the change with a new look and feel the difference with this year’s chosen choice for the color!

FILE - In this Feb. 11, 2013 file photo, a model walks the runway during the Marc by Marc Jacobs Fall 2013 fashion show during Fashion Week, in New York. Orchid is growing on us: A version of the purple hue is Pantone Inc.’s color of the year for 2014. (AP Photo/Karly Domb Sadof, File)

FILE - In this Sept. 19, 2013 file photo, a model wears a creation for Max Mara women's Spring-Summer 2014 collection, part of the Milan Fashion Week, unveiled in Milan, Italy. Orchid is growing on us: A version of the purple hue is Pantone Inc.’s color of the year for 2014. AP Photo/Luca Bruno)

Radiant Orchid Takes It Away For 2014